Awards ceremony: 24 February 2022
The Westin Dragonara Resort - St. Julian's, Malta
Celebrating the most successful and innovative online gaming
companies operating in the Nordic region
#EGRNordicsAwards
2022 WINNERS
|
Category
|
Winner
|
Judges comments
|
|
Acquisition and retention partner
|
Optimove | - They have embraced and then adapted to the changing world around them from an increased spotlight on RG to changing customer demographics and expectations as well as utilising emerging tech - Coronavirus Pulse is just one example of why they are a leader in their field. - Different concept to predictive modelling which can be very useful for customer insight and retention. |
| Affiliate of the year | Great.com | - Unique offering, charitable focus, looking to promote safer gambling, rankings driven by quality, strong back-links, experienced team. - Fantastic. Great future ahead. |
| Affiliate programme | Betsson Group | - Textbook example of a great affiliate programme. - Definitely experienced in affiliate programmes and have taken into consideration everything that affiliates want and need. If I was an affiliate, I would want to work with them. - Very comprehensive and detailed submission covering all criteria in a detailed manner. |
| Casino content supplier | Greentube | - Adding new and innovative features such as SDK and hitting some incredible numbers. |
| Casino operator | William Hill International | - A strong growth year supported by great marketing. - Wide range of games and memorable brand. - MrGreen finds a perfect mix between innovation, product quality and responsible gaming and remains an absolute stronghold for casino and sportsbetting. |
| Casino platform supplier | Yggdrasil | - Impressed by their approach to solve scalability and integration issues and address user needs. The numbers show the success of this approach. - Good submission covering the criteria with special focus on their YG Masters and GATI which seems to have been extremely successful. |
| Corporate services supplier | Internet Vikings | -Criteria covered well and growth into US means they understand the market and needs. - Good submission, good company. |
| Customer service operator | Betsson Group | - They understand that the key to great customer service is not what you get right it's about what you could do better. - Innovative strides with exciting prospects to leverage its position within its current and new markets. |
| In-house innovation | ComeOn Group | - In a very competitive market ComeOn have also jumped on the influencers bandwagon similar to other operators in the industry, however combining this product may set themselves apart from the crowd. Love the logo and the whole concept of this new product. Good submission that covers all criteria. - I think that the product is fresh and very innovative. good submission with great video. I think that this is a truly innovative and fresh approach and it seems to have gone down well with the most important judges, the customers. A winner. |
| Marketing campaign | Betsson Group | - A really well executed campaign with great results. Betsson’s approach in this Marketing campaign is truly breath-taking. - I was incredibly impressed by their TV commercial and how they successfully communicated that their free-to-play prediction game is truly for everyone. -Their high-tech VR studio was a perfect mix of skilled presenters, guests, analyses and showing betting data at the right times. - Strong marketing presence with use of different channels. |
| Mobile operator | Danske Spil | - A very successful launch of a new mobile app. - Thanks to completely rewritten flows and a highly effective 4 pillar system. - Danske Spil puts back the fun and excitement to the lotto gaming experience. |
| Operator of the year | Betsson Group | - Betsson really stands out in all key criteria for this category, especially with their growth and commercial success in the Nordic region. A worthy operator of the year! - Giant in the industry and with an operational high standard and innovative and differentiation when it comes to marketing and offering presence, Betsson is the unchallenged leader in the online casino world. Always challenging and improving the status quo with their users in their heart and mind. Always mobile-first! Always trying new approaches (f.e. with Jalla Casino with Social first approach) while steadily improving all key pillars at rapid pace. |
| Rising star | Shape Games | - A real success story of a company created an impressive product and making that a commercial success across continents. Shape Games ticks all relevant boxes with ease. It is truly stunning what such a small team can produce in such a short time-frame. Hats off to all involved. |
| Safer gambling operator | Mr Green | - I like the approach and constant development of their safer gambling processes and tools. The approach is very focused and customer centric. It’s a serious way of doing the right thing. - Excellent submission and continuous development of Safer gambling processes and tools. Shows they mean it. |
| Skill games supplier **NEW FOR 2022* | Scout Gaming Group | - Fantasy based skill is a very popular game and the company gives a good impression about their product and ROI. |
| Software supplier **NEW FOR 2022** | Sigma Software Group | - Slots and game game provider of the future - very much one to watch. - Interesting and innovative company which good prospects in their sector. |
| Sports betting operator | Betsson Group | - Always a serious contender for the award. Good submission, good numbers, a favourite. - Very good submission tackling all criteria very well and good numbers to support their submission. Betsson proves again why it is such a fortress in sports betting. despite big challenges throughout the year. They managed to do 9 product enhancements, including full-screen streaming on mobile devices and advanced sport/league lobbies. - Betsson taught its competitors a big lesson with its exceptional marketing activities. The cross-selling conversion rate of their product resultattipset.se is staggering. Also the unique approach regarding the Nordicbet million will see lots of copycats in the next years. |
| Sports betting supplier | Shape Games | - Fantastic presentation of a great product offering. |
| Virtual sports supplier **NEW FOR 2022** | ALTENAR | - Great growth potential looking at new horizons. Well positioned to capitalise. Fantastic company and product. |